In light of the latest Google updates, more webmasters are getting penalised for having dodgy links. If you own a site, you need to conduct a backlink audit in order to assess the risk your website might be under, even if you’ve not been penalised by the search engine giant.
So, conducting a backlink audit is not important just for SEOs but for anyone who owns a website as it gives you the chance to take a closer look at the quality of your links.
To make the auditing process easier, Excel is an invaluable tool. If you have thousands of links...
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Excel for SEO: How to conduct a backlink audit
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